Case study · Cornellà de Llobregat
El Cavernícola, from a broken link to a catalogue that supports in-store sales
The Google Maps link led to a website that no longer worked. Customers can now browse the butcher’s products on their phones before deciding what to buy at the counter.
Where it started
El Cavernícola served customers on Joaquim Rubió i Ors in Cornellà de Llobregat. Anyone who found the butcher’s on Google Maps came across a broken link. To find out what was available or place an order, they had to call or visit the shop.
An online shop that customers used as a catalogue
We refreshed the brand and built an online shop in Spanish, Catalan and English. Customers could browse, place an order and collect it in store. At first there were few online purchases. We saw that many local customers preferred to browse on the website and then buy at the counter.
A magazine that shows what makes the beef distinctive
El Cavernícola is the exclusive distributor of Bos Taurus Primigenius beef in Catalonia. We created an editorial magazine in three languages about its origins and its connection to Sayago. The catalogue at the back presents cuts, formats and prices so customers can decide what to order.
A quiz for Cornellà residents
We built a quiz about Cornellà’s history, neighbourhoods and celebrations. It gave residents a reason to visit and share the site even when they had no shopping to do. We also worked on visibility in search engines and AI-generated answers.
What changed in the first year
According to the butcher’s, local sales rose and revenue grew considerably in the first year. The online catalogue now supports sales at the counter. The magazine helps explain what sets the beef apart, and the quiz helped people in Cornellà discover the business.
Visit El Cavernícola’s website